![]() You need an email platform that lets you automate emails with the finest targeting based on user information, website behaviors, and purchase patterns. Most small Shopify stores are on MailChimp, which is a mistake. Link Research Tool – Find quality guest blog opportunities and places to get good links for better SEO and website traffic.Digital Darts: Hreflang Tags Shopify app – Perfect hreflang tags for multiple stores even if you have different collections, pages, products, articles, or languages in URLs.Related Blog Posts Shopify app – Quickly and easily suggest related blog posts to your readers anywhere on your Shopify blog to improve readership and SEO.The right match-type is one of the best ways to improve your AdWords. Google Ads Match Type Tool – Quickly create various match types from your broad match keyword list for Google and Bing Ads.I also developed a spreadsheet for you to track your UTM parameters so you know what each refers to. Google Campaign URL Builder – Track any marketing campaign like Facebook ads or emails, in Google Analytics.I extensively brag about this tool in my book Google Shopping for Shopify. DataFeedWatch – The ultimate tool for feed management in Shopify to work with all different channels and types of advertising.Some profitable tactics we have implemented for Facebook clients using the tool that you cannot do with Flexify include: 1) filling the feed with lifestyle images rather than white isolate photos (based on file name rules) which performs great for dynamic product ads because they look organic, excluding variants from ads when they are 60% or more out of stock (this has helped conversions), and injecting reviews into the feed to build social proof and reduce ad fatigue. You can do whatever you want with DataFeedWatch. The most popular option you hear about is Flexify but it is simplistic. ![]() DataFeedWatch – For Facebook feed management.EcomVids does all the scripting, actors, filming, and editing for you in a format we see kill it in Facebook and Instagram Ads. The biggest challenge in doing Facebook Ads for our clients is getting them to film good content for video. EcomVids – At last, there’s a company that can film and edit high-converting Facebook Ads without breaking the budget.See the tool in action to profitably scale your advertising. Triple Whale can become the central source of truth for your Shopify store to view all meaningful data in real-time. ![]() We ask all clients to sign up to Triple Whale because it becomes the heart for growth. This deals with tracking limitations of Apple’s privacy policy. The tool also gives you extra insight for decisions with your own server-side pixel to track first-party data. To get these key three marketing metrics, I recommend Triple Whale. You need a third-party solution to gather the three metrics of ncROAS, MER, and POAS. You also need ad spend across multiple channels pulled together into one location. The data exists only in Shopify so a solution needs to access your Shopify. The problem is, how do you get this data?Īll marketing channels cannot separate new versus repeat customers. POAS = (Net Sales – Cost of Goods Sold) / Total Ad Spend
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